Arrow Left

A collab with Latin artist Orly Anan powered by Mastercard to create a collection of wearables for Pride month to celebrate LGBTQI+ and the freedom to transform ourselves. Conceptualized and built by hand in her Orly´s studio in Mexico City with different materials and then translated by a team of 3D artists from Spain, Israel and Argentina, who reinterpreted the pieces and turned them into wearables for Decentraland gifter by Mastercard and our collective to the attendees who celebrated the Pride Parade in this metaverse.

One of our missions as a collective is to bring Latin American artists to be part of the 3.0 revolution and fill this cold digital space with Latin flavor.

dummy-image
dummy-image
dummy-image
dummy-image
dummy-image
dummy-image

SEBASTIAN
ARRECHEDERA

After selling his advertising agency in Mexico to the Japanese group Dentsu, in 2021, he founded Rainbow Lobster in Los Angeles: a hub of free thinkers co-creating and producing transmedia storytelling.

He has won more than 60 awards at festivals around the world. He was a juror at Clio and twice juror at Cannes Lions. President of the Jury of the Iberoamerican Festival El Sol in Spain, President of the Creative Circle of Mexico and considered by Adlatina magazine as one of the twenty Latin American creatives of the decade.


ORLY
ANAN

Orly Anan is a Colombian/ Israeli visual artist and Art Director interested in the mysticism implicated in everyday life , she is currently experimenting with the intersection of ritual and popular culture, as well as Anthropocosmic Surreslism. Her research has led her to explore the traditions of various countries, from Asia to Latin America , these cultures being her main inspiration.

Now a visual artist and creative director with a studio in the heart of Mexico City, the self-described maker of parallel universes plumbs the intersection of ritual and popular culture to dream up lush scenographies that buzz with romance, the spirituality of objects, and an interwoven consciousness. Her vision is a world unto itself.


JC
STERRET

Going deeper into the Metaverse by teaching brands how to disrupt using Immersive Art Platforms, NFT’s, Block Chain, Crypto, & Tech. Savvy marketing strategist, highly experienced in creating new digital and consumer engagement platforms for brands through tailor-made platforms connecting bands, brands & fans. 30+ year veteran in the Music & Entertainment Industry.

As a visionary expert in these fields, I have spent my career entrenched in the entertainment/music businesses focused on delivering results through tailor-made marketing campaigns and maximizing growth potential through specialized platforms in both the US and Latin American markets.


CARINE
ZINAT

Carine is a creative project director with over 25 years of international experience in leading multifunctional teams for emerging and creative projects, developing relationships, leading project efforts, and management resources.

Carine has led teams in content development including tv series, movies, documentaries, and branded content, for international networks and brands. She has sourced and developed talent at national television networks, and through talent agencies. She has created and led a high-output video department for one of latin america's largest web editorials. In addition, Carine has generated innovative communication platforms around music & live events. She is also a writer at heart, an Executive Producer by profession, and is always looking for the next challenge. Currently she is developing Web3 projects with Rainbow Lobster.


RAINBOW LOBSTER COLLECTION

Original Idea

Sebastian Arrechedera

Rainbow Lobster + Mastercard Latinoamérica

Creative Direction and Design

Orly Anan

SVP of Partenrships

JC Sterret

Head of Special Projects

Carine Zinat

Graphic Design

Angela Forti

Orly Anan Studio Manager

Andrea Mongen

Costumes / Art

Lucila Cairo | Jesus Molina | Yolanda

Department of Masks y sculptures

Mael Fiol | Cecilia lizcano | Ana Martínez Ortiz

3D Design Creative Director

Michael Ronen

MASTERCARD TEAM & PARTNERS

Chief Marketing & Communications Officer

Raja Rajamannar

SVP, Brand Strategy, Digital and Advertising

John McDonald

EVP, Global Brand Strategy & Innovation

Cheryl Guerin

SVP, Marketing and Communications LAC

Roberto Ramírez

Vice President, Global Digital Marketing

Kerry Elsdon

VP Consumer and Experiential Marketing LAC

Luis Araujo

Director, Brand Management and Digital Marketing LAC

Marcus Carmo

Global Digital Marketing Manager

Víctor Araujo

Michael Liu (Dentsu) | Austin Randall (Admix)Aviv Lavi (Admix)

RAINBOW LOBSTER COLLECTION SHORT FILM

Direction

Osmani


Sebastian Arrechedera

Executive Production

Gloria Estrada | Marlene Figueroa

A colaborative production by Rainbow Lobster and Humano

Director of Photography

Juan Pablo Briseño

Edition

Allan Ramírez

Associated producers

JC Sterret | Carine Zinat

Executive Production Assistant

Pablo Bang

Harley Castellanos | Mariely Piedra
Victor Dominguez | Oara Lamadrid

1ST AD

Espíritu Collective

Allan Ramírez

Production

Alberto Molero

Production Assistant

Carlos Schneider

Assistant Camera

Iván Briseño

Camera Manager

Aldana, Gaffer | Luis Carrión | Nfts Digitals Harley Castellanos | Mariely Piedra Victor Dominguez | Oara Lamadrid

Edition & Post Production

Espíritu Collective

2nd Unit and still photo

Alma Collective

Carlos Vargas Alejandro Neira

Direct Sound

Orlando Luna

Wardrobe

Amir Abdó Castañón Erendira Aponte Fernández

Locations

David Israel Cruz | Roberto Cruz

Talent Coordinator

Daniela Peña

Music

“El río fluye” by Reuven Bransburgs, Assaf Ayalon, Artlist Original

RAINBOW LOBSTER COLLECTION

Original Idea

Sebastian Arrechedera

Rainbow Lobster + Mastercard Latinoamérica

Creative Direction and Design

Orly Anan

SVP of Partenrships

JC Sterret

Head of Special Projects

Carine Zinat

Graphic Design

Angela Forti

Orly Anan Studio Manager

Andrea Mongen

Costumes / Art

Lucila Cairo | Jesus Molina | Yolanda

Department of Masks y sculptures

Mael Fiol | Cecilia lizcano | Ana Martínez Ortiz

3D Design Creative Director

Michael Ronen

MASTERCARD TEAM & PARTNERS

Chief Marketing & Communications Officer

Raja Rajamannar

SVP, Brand Strategy, Digital and Advertising

John McDonald

EVP, Global Brand Strategy & Innovation

Cheryl Guerin

SVP, Marketing and Communications LAC

Roberto Ramírez

Vice President, Global Digital Marketing

Kerry Elsdon

VP Consumer and Experiential Marketing LAC

Luis Araujo

Director, Brand Management and Digital Marketing LAC

Marcus Carmo

Global Digital Marketing Manager

Víctor Araujo

Michael Liu (Dentsu) | Austin Randall (Admix)Aviv Lavi (Admix)

RAINBOW LOBSTER COLLECTION SHORT FILM

Direction

Osmani


Sebastian Arrechedera

Executive Production

Gloria Estrada | Marlene Figueroa

A colaborative production by Rainbow Lobster and Humano

Director of Photography

Juan Pablo Briseño

Edition

Allan Ramírez

Associated producers

JC Sterret | Carine Zinat

Executive Production Assistant

Pablo Bang

Harley Castellanos | Mariely Piedra
Victor Dominguez | Oara Lamadrid

1ST AD

Espíritu Collective

Allan Ramírez

Production

Alberto Molero

Production Assistant

Carlos Schneider

Assistant Camera

Iván Briseño

Camera Manager

Aldana, Gaffer | Luis Carrión | Nfts Digitals Harley Castellanos | Mariely Piedra Victor Dominguez | Oara Lamadrid

Edition & Post Production

Espíritu Collective

2nd Unit and still photo

Alma Collective

Carlos Vargas Alejandro Neira

Direct Sound

Orlando Luna

Wardrobe

Wardrobe

Amir Abdó Castañón Erendira Aponte Fernández

Locations

David Israel Cruz | Roberto Cruz

Talent Coordinator

Daniela Peña

Music

“El río fluye” by Reuven Bransburgs, Assaf Ayalon, Artlist Original

LOS ÁNGELES & MÉXICO CITY
la@rainbowlobster.com | collab@rainbowlobster.com
(310) 701-8614 | Los Angeles, CA 90290, US
LOS ÁNGELES & MÉXICO CITY
la@rainbowlobster.com
collab@rainbowlobster.com
(310) 701-8614 | Los Angeles, CA 90290, US